The Science of Attraction: What Really Makes Us Swipe Right ​

With the rise of dating apps, people are presented with endless options for potential partners at their fingertips. But with so many choices, how do we know who to swipe right on? The truth is, there’s no one-size-fits-all answer to this question. Attraction is a complex, multifaceted phenomenon that’s influenced by a range of factors.

In the world of dating apps, swiping right has become a universal symbol of attraction. But what really makes us swipe right on someone’s profile? Is it their looks, their personality, or something else entirely? In this article, we’ll explore the science of attraction and uncover the factors that drive us to swipe right.

The Role of Looks

It’s no secret that physical attraction plays a major role in dating. Studies have shown that we tend to be attracted to people who we perceive as being physically attractive. But what exactly makes someone attractive?

Facial Symmetry

Research has found that people with symmetrical faces are perceived as more attractive than those with asymmetrical faces. This may be because facial symmetry is seen as an indicator of good health and genetic quality.

Body Proportions

Body proportions also play a role in perceived attractiveness. A study found that women with a waist-to-hip ratio of 0.7 are considered to have the most attractive bodies. This may be because this ratio is associated with fertility and reproductive health.

Personal Grooming

Personal grooming, such as good hygiene and clean, styled hair, can also impact perceived attractiveness. These factors signal that a person takes care of themselves and may be viewed as a more desirable partner.

The Role of Personality

While looks are important, personality also plays a significant role in attraction. People are often drawn to others who possess certain personality traits that they find appealing.

Sense of Humor

A good sense of humor is often cited as one of the most attractive personality traits. This is because humor is seen as a sign of intelligence, creativity, and emotional intelligence.


Kindness is another highly valued personality trait. People are often drawn to those who are empathetic, compassionate, and caring. These traits may signal that a person is capable of being a supportive and loving partner.


Confidence is often seen as a desirable trait, as it indicates that a person is comfortable in their own skin and has a strong sense of self-worth. However, it’s important to note that there’s a fine line between confidence and arrogance, which can be a turn-off for many people.

science of attraction

The Role of Social and Cultural Factors

Attraction is also influenced by social and cultural factors. These factors can vary depending on a person’s upbringing, cultural background, and individual preferences.

Shared Interests

People are often attracted to others who share their interests and hobbies. This may be because having common interests can provide a strong foundation for a relationship.

Cultural Norms

Cultural norms can also play a role in attraction. For example, in some cultures, arranged marriages are the norm, while in others, dating apps are the preferred method of finding a partner. These cultural differences can shape people’s expectations and preferences when it comes to dating.


Research has found that people are more likely to be attracted to others who they perceive as being familiar. This may be because familiarity can create a sense of comfort and safety.

In conclusion, attraction is a complex phenomenon that is shaped by biology, psychology, culture, and personal preferences. While physical and personality traits are important factors in attraction, there is much more to it than meets the eye. As we continue to evolve and explore new ways of connecting with others, the science of attraction will undoubtedly continue to fascinate us.

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